True Michaels has thrived in the creative space for over a decade. His journey began in Los Angeles with no camera or fancy equipment—just a cell phone and a vision to connect with people from every corner of the globe. With these humble beginnings, he started a photo tour company, capturing images of tourists who often spoke little to no English. During this time, True discovered how genuine communication and creativity can overcome any language barrier, forging meaningful connections through storytelling.

Since then, Apex Media has evolved far beyond photography—delving into video production, strategic advertising campaigns, and event filming for businesses of every size. Under True’s leadership, we’ve produced ads and content for 7-, 8-, and even 9-figure entrepreneurs such as Russell Brunson, Kevin Nations, Eileen Wilder, Kristine Mirelle, and Eric Beer, as well as a billion-dollar brand like ClickFunnels. Our recent ClickFunnels campaign doubled the click-through rate, reduced acquisition costs by 13%, and boosted engagement by 6x, underscoring our commitment to delivering tangible results.

True’s passion for helping business owners runs deep. Growing up, he worked alongside his father in their family’s tortilla manufacturing business—an experience that taught him the value of community, hard work, and authentic service. These same values drive everything we do at Apex Media. Our team genuinely cares about amplifying your brand’s voice, connecting you with your audience, and fueling meaningful growth.

If you’re ready to discover how our creative expertise can elevate your digital presence, email us with your phone number and the best time to reach you. We’ll call you back promptly to discuss your vision and craft a tailored strategy that sets you apart from the competition. Let us show you how True Michaels and Apex Media can transform your business with high-impact storytelling and results-driven marketing.